Introducing the "Off the Radar" TIMA Seminar


Presented in affiliation with Long and McQuade and Caiz Communications and Consulting.

Date and Location: Sat. July 5th @ Long and McQuade (925 Bloor St. W.)

Begins at: Approx 10 AM

Cost to attend: $15.00 per person, $40.00 per band

The aim of this seminar is not only to address the indicated panel topic, but to also address the differences and similarities between the Canadian urban market and pop/rock indie market. Specifically, what these musical genres can learn from each other.

BUY TICKETS FOR OUR SEMINAR ONLINE.

Seminar agenda (tentative):

PART 1 - INDIE101

Get your music career going and build a buzz from the ground, up!

I have a great demo. Now I need an Myspace, Facebook, EPK, LinkedIn, DMDS Fanbridge, ABCDEFG123 what‘s going on? This panel will discuss all of the basic components you need in order to launch your music career and keep it moving. Covering every perspective of the process, we will discuss the graduation from building a buzz at street level to getting radio play. You will learn the steps, the etiquette, and what NOT to do when you want media attention. We’ll talk about how your music should match the station and their target markets, the importance of the commercial quality of your single. And review radio options such as college radio, commercial/private radio, internet radio and satellite radio. We will also talk about how to target major media and indie zines to amp up your “indie cred.”

Panelists:
-Mark Watson, Watson Entertainment (The Joys, The Essentials, John Landry)
-Ellen Drake, The Big Schmooze
-Ty Harper. Producer/Host, OTA Live
-Rez Digital, Producer/Host, Studio/Label Owner, OTA Live
- Priya Ramanujam, Co- Founder/ Editor-in-Chief, Urbanology Magazine
- Chris Stevenson, Editor/Founder, Soundproof Magazine
- Scott McKean, Editor/Founder, Soundproof Magazine

Promotion with Profit!

These are strange words to hear together. In the age of the Internet and the times of technology we let you know how to make it work. Mixed CDs are as important today as they ever were. We will explore the components of an outstanding mixed CD from beginning to end. And how the right marketing and promotion can put your CD in demand so you can get paid! From the new DVD Magazines to labels and artists putting their behind-the-scenes footage on DVDs, our industry has quickly figured out the value of making a profit in DVD sales. Mp3s have minimal cost in the area of reproduction and with the Internet leveling the playing field for artists by allowing them direct access to their fans; it makes sense in today’s economy! Join us to hear how others have used MySpace, websites, internet radio to further their success within their careers. And break down the process, so you can get paid with Itunes and similar digital distributors.

Panelists:
- Hilary Mujikwa, Founder of www.gettingarecorddeal.com and author of Rich Rapper Poor Rapper.
- Ashton Bishop aka Kidd Famous, Artist/Radio Personality, The Kid Famous
- Jesse Plunkett, Founder/ Co- President, Hip Hop Canada
- 2 Rude aka Richard Rude, Producer/ Founder, Rudimental Records

PART 2: I DON'T WANT TO BE INDIE FOREVER, GET ME A DEAL!

Sealing the Deal and the the Art of Getting Paid

What is a deal and what type of deal right for me as an artist or songwriter? How do you get a record/production deal?This is by far the #1 question everyone wants answered in the industry. This panel will investigate the phenomena of the modern arrays of indie/major record deals, distribution deals and publishing deals with an important focus on how to determine what is right for an artist or songwriter. What is the first step in the process of pursuing these various deals and how to get noticed. What are the pros and cons as an independent musician? What should an artist look for in a label contract?

Panelists:
-Eric Alper, Koch Entertainment Label Acquisitions and Director of Media Relations, Koch Entertainment
-Jay Devonish, Label Manager, Koch Entertainment
- Katrina Lopes, Vice President, The Urban Music Association of Canada
-Vikas Kohli, Founder/Owner, Fatlabs Studios

PART 3: DIY: STARTING YOUR OWN LABEL AND MUSIC VIDEO PRODUCTION.

I-N-D-E-P-E-N-D-E-N-T: Case Study - Tiltrock Records.

Do you ever find yourself dumbfounded by how Virgin Records founder Richard Branson started his label at 19 in his bedroom? If you ever dreamed of starting your own label this is the panel for you! Home-grown hard working artists in your city have done it and are doing it. The answer is right here. Learn proven methods and hear the success stories of the entire Tiltrock Records team on how to build a strong buzz in the streets and how to keep it- on an independent budget. Learn about the structure of a label and the roles and responsibilities of each employee from CEO to the Street Teams.

Panelists:
- Moderator: Tamara Shelly, President & CEO Caiz Communications and Consulting - Point Blank, Founders, Tiltrock Records
- Jay Devonish, label manager, Tiltrock Records c/o Koch Entertainment
- Dwayne Mundle, President, H.I.T.M Entertainment
- Clifford Watson, CEO, H.I.T.M Entertainment


CraveFest and Reactiv Pictures Present: An Indie Blueprint to Music Video Production

Struggling to find the funds to film a half-decent music video in an effort to have it aired on MTV or MuchMusic? Join us when we will discuss affordable solutions to filming a quality video. We will also present you with effective ways to market your video in the digital community. The Crave production team in conjunction with Reactiv Pictures will analyze other issues in music video production such as the importance of video quality, possible funding avenues, post-production, and much more. We will make ourselves available to your questions/concerns over the course of the seminar… You don’t want to miss this!

Panelists:
- Gautam Pinto, Chief Technological Officer, CraveFest www.cravefest.com
- Tim Sandik, Head of Production, CraveFest www.cravefest.com
- Alon Isocianu, Director/Editor, Reactiv Pictures Inc., www.getreactiv.com
- Anna Junger, Executive Producer, Reactiv Pictures Inc., www.getreactiv.com
- Derek Smith, Director, Reactiv Pictures Inc, www.getreactiv.com


PART 4: LUNCH BREAK, check out the cool booths and WORKSHOPS provided by our sponsors!

PART 5. WORKSHOPS

WORKSHOP A: The Producer’s Laboratory
The best way to learn is from those who are successful in their craft. With the top producers in Toronto urban music we will discuss sampling, producing vs. beat making, shopping beats, publishing and royalties, contracts, etc. and most importantly the art form, including production quality, equipment, programs and more in this interactive workshop. This is for anyone who wants to produce or is already making a living as a producer.

- Pikihed, president Pikihed Productions
- Sproxx, president 16 Bars Productions
- 2 Rude aka Richard Rude, Producer/ Founder, Rudimental Records

WORKSHOP B: Starting from Scratch
Ever want to learn how to DJ? Check out our DJ workshop. MORE TBA

WORKSHOP C: DMDS System, presented by RDR Music Group
- Joe Wood of RDR Music Group will teach you how to send your tracks to radio all across Canada via the DMDS online medium, and will be giving away a free upload!

The seminar will be followed by an evening of 5 special performances, the finales of the TIMA Showcases.

Expect goodies from our sponsors, special guests, giveaways and more!



Need a buzz before getting on stage? OnBEV Inc. will be providing complimentary effect® energy drinks!